Axel's Fundraiser in memory of Jonathan

I have decided to embark on a bike journey from Sweden to Portugal to honour my great friend Jonathan, who died following a short and brutal battle with cancer in July 2024. While the adventure itself is an exciting challenge, it feels especially meaningful to raise money in his name to extend the kindness and generosity he spread throughout his life

There are so many good things to say about Jonathan. He was a wonderful friend with a unique ability to spread warmth, joy, and genuine presence to everyone around him. He was also generous in ways that went far beyond the ordinary — generous with his time, his care, and his strong drive to help others. Among other things, he regularly donated a portion of his salary to organisations working to make the world a better place.

In the midst of the grief, this past year has also been a time of reflection for me. I’ve often stopped to think about what truly matters in life. What gives meaning? Where do I want to spend my time and energy? It has also served as a brutal reminder of life’s impermanence — and that we should not wait for the “perfect moment” to do the things we want to do.

I’ve long dreamed of doing a long-distance cycling trip — to experience adventure, nature, and freedom. Now is the time to make that dream a reality. During my journey, I’ve decided to raise money and let Jonathan’s memory continue to make a positive difference in the world. It’s a small way to honour him and extend the kindness and generosity he always showed to others.

Jonathan and I met during our university studies in Jönköping, and before long we became great friends. We wrote our thesis together on social entrepreneurship, which sparked many conversations about how to effectively solve societal challenges, what meaningful work looks like, and how we can make a difference in the world.

That’s why I’ve chosen to do this fundraiser through → Ge Effektivt — a Swedish non-profit that promotes effective giving, based on the work of → GiveWell, a renowned charity evaluator. In simple terms, it’s about ensuring every donated Dollar, Euro, Krona makes the greatest possible impact in terms of lives saved and improved.

Jonathan cared deeply about the world and the wellbeing of all living things. In his spirit, I’m raising money for two causes:

→ GiveWell Top Charities Fund — supporting highly effective organisations addressing global health issues.
→ The Good Food Institute — working to transform the global food system for the benefit of people, animals, and the planet.

I hope these causes resonate with you too. Every donation, big or small, makes a difference, and I’m incredibly grateful for your support.

My target is to raise 50 SEK for every kilometre I pedal. Based on my planned route, the journey will be around 5,000 kilometres, which means a goal of 250,000 SEK.

My chosen charities

GiveWell's Top Charities Fund

Millions of lives are at stake every year due to preventable diseases and poverty. GiveWell’s Top Charities Fund directs your donation to the most effective, evidence-backed programs—like malaria prevention and cash transfers—that save and improve lives. By supporting this fund, you help reduce global suffering and promote long-term, systemic change. Proven impact, transparent methods, and consistently top-rated by independent evaluators.

The Good Food Institute

Billions of animals are raised and killed each year for food, causing immense suffering and environmental harm. The Good Food Institute promotes sustainable, animal-free alternatives like plant-based and cultivated meat through science, policy, and industry support. By backing this nonprofit, you drive innovation that reduces reliance on factory farming and creates a more humane, resilient food system. Strong track record, science-driven, and globally recognized for its impact.

International Payments

Through Ge Effektivt only Swedish bank account holders using the Swish software can donate. If you are not from Sweden you can do the following:

1. Get in touch with me directly and I can do the swish payment for you. My whatsapp: +46739960273. You can send me money through Paypal or bank transfer.

2. Follow this link to GiveWell and make your payment there choosing GiveWell Top Charities Fund . Reach out to me so I can then update the total sum coming from this fundraiser.